Social Media Strategy
With in-house experience leading the social media departments at both Peter Thomas Roth and Cynosure, I’ve grown social teams, created social media strategies from the ground up, implemented influencer networks and helped brands have exponential YOY growth on social.
At aesthetics device company Cynosure, I created integrated and strategic global communications campaigns to help tell the Cynosure story across all digital platforms and touchpoints focusing on the provider journey to convert sales.
By creating a partnership with Dr. Ghavami, the brand was able to benefit from multiple posts from Kim Kardashian touting the PicoSure device. Additionally, to raise brand-awareness for both consumers and gain buy-in from HCPs, I cast celebrity influencers such as Chrishell Stause and a wide-range of beauty influencers such as Nam Vo to bring heightened consumer awareness, resulting in 6M impressions, 2,543 clicks and 4.5M reach.
+382%
+219%
Impressions YOY
Organic Reach YOY
At Peter Thomas Roth, I overhauled the digital presence to drive sales for the gen Z audience, working closely with Sephora to do so – creating the brand's first influencer collaborations and video strategies.
By focusing on goop shots, leaning in to audience trends, and working with a large amount of beauty influencers with high engagement rates our weekly follower growth rate was 1.28%, beating the competitor average of .70% WoW.
70K to 192K
143%
Organic Reach Increase
Follower Growth Increase*in first year